Great stories start with great branding.

Exotica foods, specializing in manufacturing of tea and coffee vending machines were looking for a strategy to make an impact for a stable position and stand apart from its challengers, while sticking to its premium features. Seeking to own the emotional high ground in the category, we devised a Brand and communication strategy to integrate various aspects of its business under one umbrella yet stay unified to fulfill their immediate business-critical marketing objectives.