Great stories start with great branding.

Orange Electric, a pioneer in the electrical industry of Sri Lanka was on expansion mode and wanted to establish its footprints in India. The challenge was designing a communication strategy to introduce a brand rooted in sustainability and innovation to a new market, while also navigating the complexities of cultural nuances and industry dynamics. Through meticulous research and strategic planning, we crafted a communication design that embodies the essence of Orange Electric against the already established market in India and showcase the innovative product range through engaging storytelling.